Community Survey 2023 Results

In May of 2023, Omni held it's first Omni Community Survey. 25 members responded, and we've summarized the results below for the public to see. If you have questions or comments, feel free to share them with us.

A large group of people in a joyful pose at an indoor event, with a sign spelling 'OMNI' in front of them illuminated with bulbs.

Where does the community live?

Pie chart showing the distribution of locations with San Francisco/Peninsula having 20%, East Bay 72%, North Bay 4%, and Others 4%. Black circles with colored segments and percentage labels inside.

No. of Respondents = 25

Most (72%) of our community members live in the East Bay, but a large percentage (20%) also come from San Francisco.

How did community members hear about us?

Pie chart showing survey responses about where people find out about something, with 48% from a friend, 16% from Facebook, 8% from Instagram, 4% from Web Search, and 24% from other sources.

No. of Respondents = 25

Most (48%) of our community members heard about us from a friend, other members heard about us on Facebook (16%), Instagram (8%), Web Search (4%), and others (24%).

On a scale of 1-5, how much does the community agree with the following statements?

I WANT TO…

Bar chart showing survey results, with categories: becoming a strong social dancer, becoming a strong dance performer, meeting a significant other through dance, winning a dance competition, becoming a dance instructor. The bars are color-coded in pink and gray, with pink indicating the most preferred responses. The numerical values and ratings are displayed in speech bubble labels on each bar.

No. of Respondents = 25

On average, Omni community members desire to improve their social dancing (4.9) significantly above becoming a strong performer (2.9), meeting a significant other (2.3), winning competitions (1.8), or learning to instruct (2.2).

This is no surprise given Omni's core focus on progressive classes in social dance and validates Omni's desire to provide best-in-class social dance education.

Survey results showing positive feedback about Omni dance studio, with ratings for friendship, support, safety, and growth as a dancer, all above 4.2.

No. of Respondents = 25

On average, Omni community members feel a strong sense of safety (4.7) and support from Omni (4.5).

Additionally, many members report having a friend at Omni (4.2).

OmniZouk at a Glance

Bar chart showing survey results with four statements about valued activities. The first statement, 'I would recommend a friend to OmniZouk,' has a score of 9.1. The second, 'The progressive class instruction is valuable to me,' scored 8.1. The third, 'Practica is valuable to me,' scored 8.5. The fourth, 'Play Exercise is valuable to me,' scored 4.1.

No. of Respondents = 22

There is a high likelihood (9.1 / 10) that OmniZouk students would recommend the OmniZouk program to friends.

The progressive class model (8.1 / 10) and Practica (8.5 / 10) are cited as being high value components of the OmniZouk program.

At the same time, community members qualitatively suggest that some Tracks could be made more challenging and that they would like it if more advanced dancers danced with them during Practica. As a result, the Omni team is working on fine-tuning the Track model and assessment process so that students are better matched with the program's Levels and that students are encouraged to dance across Levels.

The Play exercise on the other hand is cited as being low value. Community members perceive that there is often not enough time to create their choreography and that they do not like having to perform in a class meant for social dance. As a result, the Omni team is undergoing a redesign of the Play exercise.

OmniSalsa at a Glance

Bar chart comparing overall health scores, showing all three categories with scores of 9.2.

No. of Respondents = 5

There is a high likelihood (9.2 / 10) that OmniSalsa students would recommend the OmniSalsa program to friends.

The progressive class model (9.2 / 10) and Practica (9.2 / 10) are cited as being high value components of the OmniSalsa program. Members cited the digestible nature of the class curriculum as being a large contributor to their enjoyment of the program.

Weekenders and Zoukland at a Glance

Bar chart showing high ratings for recommendations, workshops, and socials related to Weekender/Zoukland, with the first two items rated at 8.7 and the third at 8.6.

No. of Respondents = 16

There is a high likelihood (8.7 / 10) that community members would recommend Weekenders and Zoukland to friends.

The intensive nature of the workshops (8.7 / 10) and space for practice and celebration at the socials (8.6 / 10) are seen as large contributors to the positive perception of the program.

NOTE: OmniSwing and Salsa & Guac were not surveyed in this iteration due to the recency of their inception.

Would you still attend our program at each of the following price points?

OmniZouk

A stacked bar chart showing responses to three pricing options. The chart has three categories: Pricing 1, Pricing 2, and Pricing 3. Each category displays the proportion of responses labeled 'YES', 'NO', and 'N/A'. The 'YES' responses are represented by a pink bar, occupying the majority of each category. The 'NO' responses are shown in orange, occupying a smaller portion in Pricing 2 and Pricing 3, and a minimal part in Pricing 1. The 'N/A' responses are in light gray and are present only in Pricing 2 and Pricing 3.

No. of Respondents = 21

PRICING #1
$95 for the first Track Pass
$65 for every additional Track Pass
$30 Trial Pass
$15 drop-in fee for Practica
50% Omni Promise discount

PRICING #2
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
50% Omni Promise discount

PRICING #3
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
75% Omni Promise discount

OmniSalsa

Bar chart showing survey responses for different pricing options. Pricing 1: 100% Yes, Pricing 2: about 50% Yes and 50% No, Pricing 3: about 50% Yes and 50% No.

No. of Respondents = 5

PRICING #1
$95 for the first Track Pass
$65 for every additional Track Pass
$25 Trial Pass
$15 drop-in fee for Practica
50% Omni Promise discount

PRICING #2
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
50% Omni Promise discount

PRICING #3
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
75% Omni Promise discount

Weekenders

A stacked bar chart comparing customer responses to three different pricing options, categorized as Yes, No, and N/A, with a legend showing red for Yes, orange for No, and gray for N/A.

No. of Respondents = 11

PRICING #1
Lot 1 - $170
Lot 2 - $190
Lot 3 - $210 50% Omni Promise Discount

PRICING #2
Lot 1 - $210
Lot 2 - $230
Lot 3 - $250 50% Omni Promise Discount

PRICING #3
Lot 1 - $210
Lot 2 - $230
Lot 3 - $250 75% Omni Promise Discount

As a result of the pricing surveys performed for each program, Omni has decided to adjust the pricing of all Track Passes to "Option #1" starting August 1st in coincidence with the move to our new studio.

Have feedback on our survey?

Anonymously share it with us!